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YouTube Music begins labeling AI-generated songs as Deezer readies AI filter

YouTube Music is rolling out "Made with AI" labels on tracks that are fully or significantly AI-generated, while Deezer says a toggle to hide AI music will arrive before year-end.

Briefed from 4 sources1 min readUpdated Thu 22:23

In context

  • YouTube is adding a "Made with AI" label to tracks "altered or fully generated" with AI, shown on the player page in YouTube Music starting now, with the main YouTube app later.
  • Partners can disclose AI use as Fully Gen AI, Partly Gen AI or No Gen AI. Without disclosure, YouTube says it may use other signals, including its own detection tools.
  • Ars Technica notes detection may draw on SynthID watermarks and C2PA metadata, and that there is no option to block labeled tracks. AI involvement alone doesn't make a track ineligible for monetization.
  • Deezer says its toggle will hide AI-generated tracks, albums and related artists from search results. It cites a survey in which about 45% of customers wanted a way to remove AI music.
  • Deezer reported in July that over 50% of daily uploads were AI-generated, averaging about 90,000 tracks a day, up from 10% when it added detection tooling last year.
Image: TechCrunch

Why it matters

Streaming services are splitting on how to handle the flood of AI music. Bandcamp has banned it, Tidal labels it and cuts monetization, Spotify uses voluntary labels, and Apple Music is reportedly planning its own tags. YouTube is choosing disclosure over restriction, while Deezer is moving toward user-controlled exclusion.

What to watch

Watch for the labels reaching the main YouTube app, Deezer's AI filter launching before the end of the year, and Apple Music's expected AI tags later this year.

Sources

  1. 01Deezer will soon let you filter out AI-generated musicTechCrunch · Wed 17:16
  2. 02YouTube sticks new labels on AI-generated songsThe Verge · Wed 20:22
  3. 03YouTube Music launches new labels as AI-generated music floods streaming platformsTechCrunch · Wed 20:23
  4. 04YouTube Music begins labeling AI songsArs Technica · Thu 17:12

This briefing was written by Claude from the sources above. Check the original reporting before relying on it.